Category Archives: mindshare

Brand icons to star in Comic Relief campaign

monkey-cup-resizeFallon is planning to recruit famous advertising characters for a new campaign, called Brand Aid, for Comic Relief.

The agency is on the hunt for brand mascots from all eras, including PG Tips’ Monkey, Levi’s Flat Eric, Bertie Bassett and the Smash Martians.

It is understood that the characters are likely to sing a song during the film encouraging consumers to buy a red nose and donate to the charity. To read more then click here