Putting your brand in the hands of bloggers

Quite an interesting idea. Cheetos, the cheesy snack gobblet, is sponsoring seven blogs in a sizable ad buy through Federated Media for its Cheetos brand, including the flagship tech/culture blog Boing Boing, several Next New Network channels, tech-news website Mashable, Makezine and Outblush.

But here’s where it gets interesting: Cheetos is asking the bloggers themselves to create sponsored content integrating the brand, over which Cheetos and its ad agencies, Omnicom Group’s Goodby, Silverstein & Partners and OMD, will have no creative control.

More here

Not a new phenomenon…

… but a phenomenon nonetheless. The “single serving site” – one page, one function, one very literal URL, and generally total genius. 

Fuck Yeah Sharks
White people trying to look serious
Garfield minus Garfield

and my favourite – “Dude Totally Punched a Horse”