The Guardian report that Marrakesh Records and Human Capital surveyed 1,000 15-24 year-olds highlighting not just how important music is to young people, but their changing attitudes to paying for content.
Here are the stats….- More than 60% of young people would rather give up sex than music
- Rising to 70% for 16-19 year-olds.
- 70% don’t feel guilty for illegally downloading music from the internet.
- 61% feel they shouldn’t have to pay for music.
- 43% of the music owned by this age group has not been paid for
- Increasing to 49% for the younger half of the group.
- £6.58 is a fair price for CD album
- A downloaded album should be just £3.91
- And singles just 39p
- 75% have watched a music video online
- 70% bought a CD
- 62% played music on their phone
- 52% paid for a music download
- 45% had played music on their games console.
- 67% find new bands on the radio
- 63% get new band recommendations from friends
- 49% take new band recommendations from music channels
- Newspapers were rated by 21%
- Music mags and 17%
- Blogs just 14%.
- YouTube was the most popular site for exploring new music for 38%
- MySpace was cited by just 15%,
- Official band sites also 15%
- Facebook followed at 8%
- NME just 4%
- Last.fm also 4%.

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