Pop star lesson number 1:
Always make sure the people around you look worse than you…

3 days ago, I received an email with a link to download the 1st of the new Groove Armada tracks from their 12 month/4-track Bacardi ‘record’ deal, from their new, B-LiveShare website. I clicked the link, filled in my details, and awaited the email with a link to download the track. I waited…and waited..and I’m still waiting. Nothing, nada, nil. I tried logging in to bliveshare this morning, but it didn’t recognise my email address. So I clicked the link on the original email and tried again……it’s Bacardi’s last chance to ‘engage’ me in the campaign, but I’m not holding out much hope, so thanks but no thanks Bacardi, but I’m back off to Spotify for some Nick Cave…..
Posted in Music
Tagged bacardi, bliveshare, brandamp, dave chase, groove armada, mindhsare music, mindshare, nick cave, the bad seeds
Posted in Uncategorized
Tagged brandamp, dave chase, mindshare, mobile marketing, youth marketing
Music Week report that 2 million people attended 100 sold-out Bon Jovi shows between November 2007 & 2008, with NME reporting they scored 3 times as much revenue as The Spice Girls grossing a massive $210m….shocking really. We’d much rather those 2 million people had gone to watch this chap…
Posted in Music, Uncategorized
Tagged bon jovi, brandamp, dave chase, mindshare, Music, music week, nme, touring
Richard Branson’s Virgin Megastores helped see the music industry through the good times of the 80s, and he bankrolled the store chain through the 90s and 00s when the business was struggling. Eventually he gave up the ghost and agreed to sell his failing enterprise to management for a token £1. Finally he was free of the albatros….well, no actually, it turns out Virgin are still underwriting Zavvi and Branson’s company could now be hit with a bill for £millions. According to The Times, Woolworths administrators are calling in a £106m debt owed to their failed distribution arm, EUK, which could lead Zavvi into administration. Ouch…
Posted by Dave Chase, head of music partnerships at Mindshare
Posted in Music
Tagged brandamp, dave chase, emi, megastores, mindshare, Music, recession, richard branson, Sony, universal, virgin, zavvi