Daily Archives: February 12, 2009

Charity advertising done well

God, I get so painfully fed up of the typical ‘tug on the heart string’ advertising for charities. One more adorable African child with saucer plate sized eyes and malnourished tummy and I’ll…

So, credit to Shelter for this rather beautiful potrayal of the reality of house reposession without a single hungry kid in view.

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Word of the Day for Thursday, February 12, 2009

froward \FROH-werd\, adjective:
not easily managed; contrary
The mule is a froward animal.
c. 1300, Old English fromweard “turned from or away,” from from + -weard. The opposite of toward, it was Latin pervertus in early translations of the Psalms, and also meant “about to depart, departing,” and “doomed to die.”

Brand icons to star in Comic Relief campaign

monkey-cup-resizeFallon is planning to recruit famous advertising characters for a new campaign, called Brand Aid, for Comic Relief.

The agency is on the hunt for brand mascots from all eras, including PG Tips’ Monkey, Levi’s Flat Eric, Bertie Bassett and the Smash Martians.

It is understood that the characters are likely to sing a song during the film encouraging consumers to buy a red nose and donate to the charity. To read more then click here