Category Archives: Online

Sex vs free music? Free Music for 70%!

The Guardian report that Marrakesh Records and Human Capital surveyed 1,000 15-24 year-olds highlighting not just how important music is to young people, but their changing attitudes to paying for content.

Here are the stats….– More than 60% of young people would rather give up sex than music
– Rising to 70% for 16-19 year-olds.
– 70% don’t feel guilty for illegally downloading music from the internet.
– 61% feel they shouldn’t have to pay for music.
– 43% of the music owned by this age group has not been paid for
– Increasing to 49% for the younger half of the group.
– £6.58 is a fair price for CD album
– A downloaded album should be just £3.91
– And singles just 39p
– 75% have watched a music video online
– 70% bought a CD
– 62% played music on their phone
– 52% paid for a music download
– 45% had played music on their games console.
– 67% find new bands on the radio
– 63% get new band recommendations from friends
– 49% take new band recommendations from music channels
– Newspapers were rated by 21%
– Music mags and 17%
– Blogs just 14%.
– YouTube was the most popular site for exploring new music for 38%
– MySpace was cited by just 15%,
– Official band sites also 15%
– Facebook followed at 8%
– NME just 4%
– Last.fm also 4%.

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Online Journalism by the NYT done well. Example 1

This is brilliant. I love it, I really do. I won’t even try and describe it, so just go and have a play with it… here

Everyone’s 2nd favourite discussion point…

OK, everyone is currently talking about Twitter. But close behind on everyone’s radar is the Swedish music service, Spotify.

Spotify….

1) …is brilliant.
2) …is virally spreading like wildfire which is great news for both the music industry & the fans
3) …’s subscriptions model is good, but from my brief research (conversations), very few are opting for the paid model
4) …have only one (mightily annoying) advertiser (the energy saving trust) and their own subs advertising
5) …will be taking an enormous financial hit at the moment to pay the artists for use of their music
6) …will need to get more advertisers on board quickly, otherwise they could face a real problem…

I really hope that Spotify proves to be a success, however, unless they get some advertisers on board they’ll face some serious funding issues.

Twitter – Live Wine Tasting

Mooooore Twitter. Sorry. But this is cool, I think. Essentially, you sign up online at twittertastelive.com a wine is selected which you purchase and then drink with friends at the designated event time while Tweeting with other tasters your questions, opinions and such like. An interesting platform that could be used for lots of similar types of activities

Full story here

15 ‘Men’ vs. ‘Women’ gaming myth busters

A selection of article put together by the lovely people at ‘Business & Games: The Blog’ filled with great stats on games usage by men / women / other.

Putting your brand in the hands of bloggers

Quite an interesting idea. Cheetos, the cheesy snack gobblet, is sponsoring seven blogs in a sizable ad buy through Federated Media for its Cheetos brand, including the flagship tech/culture blog Boing Boing, several Next New Network channels, tech-news website Mashable, Makezine and Outblush.

But here’s where it gets interesting: Cheetos is asking the bloggers themselves to create sponsored content integrating the brand, over which Cheetos and its ad agencies, Omnicom Group’s Goodby, Silverstein & Partners and OMD, will have no creative control.

More here

Why we have got online advertising so spectacularly wrong

Quick – name four fantastic, emotionally resonant, culturally significant and successful interactive advertising campaigns from the past year.

Struggling? Well, Randall Rothenberg seems to think we are, and at his excellent I, A Bee, he puts a compelling case for re-appraising how we approach online advertising, moving away from a DM obsessed search for accountability to embracing a more creatively led approach to interactive advertising. It’s a long article, but well worth the read. Something which does come up, and something that seems prevalent in a lot of recent thinking, is the incorporating of technological experts into the creative process. In short, how can you create a great online campaign, or killer piece of execution without someone with the technological nouse to understand the possibilities available involved in the creative process. The same point was made in the fascinating New York Times article, where the company’s web and coding team were moved and interspersed amongst the journalistic team forcing both to co-collaborate on projects to pretty amazing effects.

So yeah, read.