Category Archives: Social Media

Yammer… online tools to help your organisation work better

Just been informed about this tool by Mrs Not Another Mindshare Blog – so thought I’d have a look. Quite simply it’s a twitter style service tailored specifically for private networks. These networks are business related; your registered email address links you automatically to fellow employees (i.e other Mindshare employees) which creates a Mindshare specific closed social networking site.

There are plenty of these services popping their heads up, and for organisational communication efficeincy they make a lot of sense – especially in regards to requesting and sharing information.

Yammer’s primary selling point seems to be that it’s a clever closed service for communicating across an organisation without over spamming people’s inboxes.

Like anything, it’s one of those things that with mass adoption could be rather interesting… we will see.

Have a look here (go for the video tour)… would be fun for a specific client team or department to dive in and give it a go. Especially where geogrpahical barriers exist. See how it works? Are there any real benefits? Hands up, people


Online Journalism by the NYT done well. Example 1

This is brilliant. I love it, I really do. I won’t even try and describe it, so just go and have a play with it… here

Twitter – Live Wine Tasting

Mooooore Twitter. Sorry. But this is cool, I think. Essentially, you sign up online at a wine is selected which you purchase and then drink with friends at the designated event time while Tweeting with other tasters your questions, opinions and such like. An interesting platform that could be used for lots of similar types of activities

Full story here

Google Latitude

Forget all the worries over invasion of privacy etc etc, Google Latitude does look an awfully cool and useful gizmo. One of those ‘how did we live withouts’ kinda thing.

Sponsored YouTube channels – How they rank

Nice set of stats

Wow.. get a tan through your computer!!

Apparently 30,000 people and counting have fallen for this clever skin cancer ad… I’m definitely browner though.

Youtube Vloggers give birth to a… Super Vlog

As the current #1 subscribed channel on Youtube in February so far, 4 Guys and Mhazz is, as they put it, “Youtube’s first real (AWESOME) collab channel” (and has already outsubscribed “Lifesforsharing”). 5 well-subscribed video bloggers getting together to create a new, collaborative channel. It’s pretty genius – they’ve all got different talents (comedy, music etc), all got around 3000 subscribers each, and it’s 5 times less content to generate each – is this convergence of “Super Channels” the future of youtube?

It’s an interesting concept for any brand looking to create a Youtube channel, with a long-term aim – people seem to subscribe if you promise regular content, like daily, weekly shows (and they’re interested, obviously).
If you don’t, then why would anyone subscribe to see more? Even if you are aiming to provide regular content in the future, you have to tell your audience up front – it’s like asking people to subscribe to a magazine that doesn’t have any more issues (kind of)

They’re only 7 episodes in – here’s the Monday one (It’s like the Mary Whitehouse Experience has been reincarnated, with a young David Tennant…):