A selection of article put together by the lovely people at ‘Business & Games: The Blog’ filled with great stats on games usage by men / women / other.
Quite an interesting idea. Cheetos, the cheesy snack gobblet, is sponsoring seven blogs in a sizable ad buy through Federated Media for its Cheetos brand, including the flagship tech/culture blog Boing Boing, several Next New Network channels, tech-news website Mashable, Makezine and Outblush.
But here’s where it gets interesting: Cheetos is asking the bloggers themselves to create sponsored content integrating the brand, over which Cheetos and its ad agencies, Omnicom Group’s Goodby, Silverstein & Partners and OMD, will have no creative control.
Love this simple concept…
Quick – name four fantastic, emotionally resonant, culturally significant and successful interactive advertising campaigns from the past year.
Struggling? Well, Randall Rothenberg seems to think we are, and at his excellent I, A Bee, he puts a compelling case for re-appraising how we approach online advertising, moving away from a DM obsessed search for accountability to embracing a more creatively led approach to interactive advertising. It’s a long article, but well worth the read. Something which does come up, and something that seems prevalent in a lot of recent thinking, is the incorporating of technological experts into the creative process. In short, how can you create a great online campaign, or killer piece of execution without someone with the technological nouse to understand the possibilities available involved in the creative process. The same point was made in the fascinating New York Times article, where the company’s web and coding team were moved and interspersed amongst the journalistic team forcing both to co-collaborate on projects to pretty amazing effects.
So yeah, read.
God, I get so painfully fed up of the typical ‘tug on the heart string’ advertising for charities. One more adorable African child with saucer plate sized eyes and malnourished tummy and I’ll…
So, credit to Shelter for this rather beautiful potrayal of the reality of house reposession without a single hungry kid in view.
froward \FROH-werd\, adjective:
not easily managed; contrary
The mule is a froward animal.
c. 1300, Old English fromweard “turned from or away,” from from + -weard. The opposite of toward, it was Latin pervertus in early translations of the Psalms, and also meant “about to depart, departing,” and “doomed to die.”