As the current #1 subscribed channel on Youtube in February so far, 4 Guys and Mhazz is, as they put it, “Youtube’s first real (AWESOME) collab channel” (and has already outsubscribed “Lifesforsharing”). 5 well-subscribed video bloggers getting together to create a new, collaborative channel. It’s pretty genius – they’ve all got different talents (comedy, music etc), all got around 3000 subscribers each, and it’s 5 times less content to generate each – is this convergence of “Super Channels” the future of youtube?
It’s an interesting concept for any brand looking to create a Youtube channel, with a long-term aim – people seem to subscribe if you promise regular content, like daily, weekly shows (and they’re interested, obviously).
If you don’t, then why would anyone subscribe to see more? Even if you are aiming to provide regular content in the future, you have to tell your audience up front – it’s like asking people to subscribe to a magazine that doesn’t have any more issues (kind of)
They’re only 7 episodes in – here’s the Monday one (It’s like the Mary Whitehouse Experience has been reincarnated, with a young David Tennant…):