Monthly Archives: November 2008

Twitter reject $500 million offer from Facebook

As stated, Facebook expressed interest in acquiring micro blogging site Twitter for a number of weeks, holding private meetings with the popular microblogging start-up in October, but negotiations finally broke down at the beginning of November.

The main stumbling block was the disagreement over the price of Facebook’s stock.

Facebook was offering 3.33% of its stock valuing Twitter at $500m (£330m). This based the stock valuation on the price Microsoft paid when it purchased a 1.6% stake in the social networking site for $240m (£160m) in October 2007.

Full Story: Here

Personally, I think Twitter are MENTAL. Great little tool, but genuinely monetisable? We’ll see…

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Charlie Brooker’s Top 10 Biggest Cocks and She-Cocks in advertising EVER

Enjoyable – if not entirely serious

Threshers back Facebook ‘buy a real drink’ for a friend application

LONDON – The off-licence group behind Threshers is partnering a new Facebook application, which allows people to buy their friends real rather than virtual drinks to be picked up in-store.

The application is called GetThemin who have entered into an exclusive off-trade partnership with First Quench covering around 1,500 stores across its Threshers, The Local, Wine Rack, and Haddows in Scotland brands. It is also in talks with potential on-trade partners.

The app allows people to pay for gift drinks, however the recipient must also sign up to GetThemIn and a hard copy voucher is sent through the post.

Only a limited range of drinks brands are participating in the scheme. They include well-known beers Heineken and Foster’s, Hardy’s and Blossom Hill wines, Taittinger Champagne and Teachers whisky.

Full Story: Here

Young people alienated by brands using mobile for marketing

Some 65% of consumers find mobile messaging from brands too intrusive according to a report by lifestyle research company Tuned In. 44% felt that brands should never use mobile as part of their communication mix, often feeling disapointed when they recieved marketing messages they hoped were messages from their friends.

Full Story: Here