The Guardian report that Marrakesh Records and Human Capital surveyed 1,000 15-24 year-olds highlighting not just how important music is to young people, but their changing attitudes to paying for content.
Here are the stats….– More than 60% of young people would rather give up sex than music
– Rising to 70% for 16-19 year-olds.
– 70% don’t feel guilty for illegally downloading music from the internet.
– 61% feel they shouldn’t have to pay for music.
– 43% of the music owned by this age group has not been paid for
– Increasing to 49% for the younger half of the group.
– £6.58 is a fair price for CD album
– A downloaded album should be just £3.91
– And singles just 39p
– 75% have watched a music video online
– 70% bought a CD
– 62% played music on their phone
– 52% paid for a music download
– 45% had played music on their games console.
– 67% find new bands on the radio
– 63% get new band recommendations from friends
– 49% take new band recommendations from music channels
– Newspapers were rated by 21%
– Music mags and 17%
– Blogs just 14%.
– YouTube was the most popular site for exploring new music for 38%
– MySpace was cited by just 15%,
– Official band sites also 15%
– Facebook followed at 8%
– NME just 4%
– Last.fm also 4%.
Not another Mindshare blog 