Just been informed about this tool by Mrs Not Another Mindshare Blog – so thought I’d have a look. Quite simply it’s a twitter style service tailored specifically for private networks. These networks are business related; your registered email address links you automatically to fellow employees (i.e other Mindshare employees) which creates a Mindshare specific closed social networking site.
There are plenty of these services popping their heads up, and for organisational communication efficeincy they make a lot of sense – especially in regards to requesting and sharing information.
Yammer’s primary selling point seems to be that it’s a clever closed service for communicating across an organisation without over spamming people’s inboxes.
Like anything, it’s one of those things that with mass adoption could be rather interesting… we will see.
Have a look here (go for the video tour)… would be fun for a specific client team or department to dive in and give it a go. Especially where geogrpahical barriers exist. See how it works? Are there any real benefits? Hands up, people
The Guardian report that Marrakesh Records and Human Capital surveyed 1,000 15-24 year-olds highlighting not just how important music is to young people, but their changing attitudes to paying for content.
Here are the stats….– More than 60% of young people would rather give up sex than music
– Rising to 70% for 16-19 year-olds.
– 70% don’t feel guilty for illegally downloading music from the internet.
– 61% feel they shouldn’t have to pay for music.
– 43% of the music owned by this age group has not been paid for
– Increasing to 49% for the younger half of the group.
– £6.58 is a fair price for CD album
– A downloaded album should be just £3.91
– And singles just 39p
– 75% have watched a music video online
– 70% bought a CD
– 62% played music on their phone
– 52% paid for a music download
– 45% had played music on their games console.
– 67% find new bands on the radio
– 63% get new band recommendations from friends
– 49% take new band recommendations from music channels
– Newspapers were rated by 21%
– Music mags and 17%
– Blogs just 14%.
– YouTube was the most popular site for exploring new music for 38%
– MySpace was cited by just 15%,
– Official band sites also 15%
– Facebook followed at 8%
– NME just 4%
– Last.fm also 4%.
OK, everyone is currently talking about Twitter. But close behind on everyone’s radar is the Swedish music service, Spotify.
1) …is brilliant.
2) …is virally spreading like wildfire which is great news for both the music industry & the fans
3) …’s subscriptions model is good, but from my brief research (conversations), very few are opting for the paid model
4) …have only one (mightily annoying) advertiser (the energy saving trust) and their own subs advertising
5) …will be taking an enormous financial hit at the moment to pay the artists for use of their music
6) …will need to get more advertisers on board quickly, otherwise they could face a real problem…
I really hope that Spotify proves to be a success, however, unless they get some advertisers on board they’ll face some serious funding issues.